37
increase in organic site traffic YoY
100
increase in number of keywords ranking in Google's top 10
67
increase in call to action clicks
Glasgow Clyde College is one of the city’s leading colleges with 3 campuses spread around Glasgow, one in Cardonald, Anniesland & Langside. The three colleges amalgamated in 2013 to become one of the biggest institutions in education in Scotland.
Each semester Glasgow Clyde College provide exceptional teaching standards to over 27,000 full-time and part-time students.
The Strategy
With the amalgamation in 2013, GCC merged the 3 existing websites into one. Post-launch, the client required an audit in order to maximise traffic potential from organic search.
The Results
Once the audit was complete and the recommendations were implemented traffic increased 37%, Keyword rankings for ‘course’ type keywords dominated 1st page rankings in Google, Bing and Yahoo.